5. Do looks really matter?

5. Do looks really matter?

I get asked this question a lot, so I might as well answer it here. The answer is unquestionably yes. Looks matter. But in the end, looks  (especially the genetic component) are neither necessary, nor sufficient to get attraction or to be good with women. There are good-looking guys out there with absolutely no game, and they get no results, and there are some pretty ugly dudes out there who kick ass. That said, anyone who isn’t taking reasonable efforts to maximize the value of looks is passing up an easy opportunity to get more enjoyment out of life, and more success with women.

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