2. Physical elements of attraction

2. Physical elements of attraction

The first (but by no means the only) limiting belief that holds men back is the idea that attractiveness is a fixed property, something coded into your genes, that you can’t change. The idea is that you have to live with the hand you’ve been dealt, and efforts to change things are futile.
Now, I’m not going to go so far to say that there isn’t a genetic component, or that some people don’t have it easier than others, but my experience has shown me that even if we take into consideration ONLY the visible, physical elements of attraction (and leave aside game entirely), 80% of physical attractiveness comes down to factors that are under your control.


Attractiveness is about being fit, taking care of yourself, expressing a positive energy, it’s about confidence and style and health. These are all things that you can influence through diet and exercise and working on yourself psychologically.

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